Buttons: Tried and True


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As it turns out, there's a fair argument to be made that the X button is actually the Cross button. Time to put an end to the X vs Cross debate for the PlayStation controller. In a press release from , Sony designated the button as Cross. But let's be real: fans aren't reading the press release to find out the names of buttons. They're picking up the controller and going by what's in front of them. No one looks at that "X" button and thinks "Hmm, that's clearly a cross.

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Sony ended up putting the question to fans. A Saturday afternoon Twitter poll asked people to just go ahead and vote for their preferred nomenclature. There's X. In terms of marketing, a button is also referred to as CTA.

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A call-to-action CTA button is an instruction to the users designed to provoke them to take an action. This is generally in the form of a button containing a microcopy such as e. CTAs are not the place to unleash your creativity hence when you design, stick with the tried-and-true button format. Hence, we are going to discuss a few important principles that should be followed while designing a CTA button.

Since we are clear with the purpose, we need to follow certain rules in order to design a button. The shape of a button could be a square, a rectangle or a circle. That can be frustrating and confusing, which may lead them to abandon your site altogether. The top area displayed the first call-to-action, then I placed another in the middle area, and a final CTA at the bottom.

You want to be descriptive so that your customer knows exactly what will happen as soon as they click that button. You never want them to second-guess themselves. But users are often wary of giving out their email address.

PlayStation tried to pin a name on the 'X' button and it didn't go so well - Entertainment

So you need to reduce that natural friction. Brennan Dunn has a very effective call-to-action to join his newsletter.


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Your call-to-action should take one of the top-spots in your visual hierarchy. Size and Space will help.

PlayStation tried to pin a name on the 'X' button and it didn't go so well

But the color of your call-to-action is probably what will have the most impact here. Go for a high-contrast color to make it really pop off the page. That will do two things:.

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